●Case Study
Meridian Hotel
Meridian changed shape at every touchpoint. Guests felt it without being able to name it.
●The problem
Meridian needed one gesture.
Hospitality identity fails when it stops at the logo. Forty separate applications, from signage to slippers, were produced by different suppliers with different tolerances. The site also had to convert against aggregators without adopting their visual tactics.
●The problem
Services
- Brand Identity,
- Web Development,
- Art Direction
●What we did
We took the corner.
Meridian occupies a restored building on a corner site. The identity takes that corner, a single angled rule, and repeats it at the same degree across every surface a guest touches. Specified to the degree, it gave forty suppliers a rule they could not misread.
●What we learned
Booking is part of the stay.
We designed the booking flow as hospitality rather than transaction, which let it win on tone where it could not win on price. A written art-direction standard kept two years of photography looking like one shoot.
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