Holiday Go On
Holiday Go On had great destinations stuck behind a booking flow that lost people. We rebuilt it.
Holiday Go On needed a pulse.
Faced with a catalogue that looked like every other aggregator, our vision was clear: turn the site into somewhere people actually want to linger. Travellers were arriving, scrolling, and leaving. Injecting the experience with momentum was paramount. Full-bleed photography carries the emotional weight while a stripped-back type system keeps dates, prices, and inclusions instantly scannable.
Services
- Strategy,
- UX/UI,
- Web Development,
- Art Direction
We made browsing feel like travelling.
We imagined and executed a storefront that reads like a travel magazine and converts like a shop. One visual language stretches from the landing page to the confirmation screen. Photography loads progressively so the first impression never waits on the last kilobyte, and a persistent booking rail lets planners skip the story entirely.
Momentum beats persuasion.
Checkout was rewritten around clarity rather than urgency, and abandonment fell without a single countdown timer. That is the lesson we carried forward: when the path is obvious, you do not need to push anyone down it.
Northline CoffeeNorthline CoffeeNorthline Coffee